Join FutureGov and 6 Consulting for a morning of new thinking about how local authorities can begin to engage with their residents beyond surveys and focus groups.
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We are pleased to announce that Merici Vinton, Obama campaign's North Carolina Director of New Media, will be joining us to speak about how local opinion was gauged on the campaign, how social media was used to communicate, and the impact it had on President Obama's election campaign.
**************NEW SPEAKER ADDED!**************
Conversations about neighbourhoods and local areas are going on all over the web as we speak. The key to effective engagement is to listen first. But how to listen when there's so much noise and not all of it is friendly?
This session will introduce you to some of the key tools on the web for listening to and getting insight from what your residents are saying online. With case studies and practical exercises this workshop will show you how to make sense of the web and use it as a springboard for engaging with citizens.
Agenda
9.30 am Welcome and Introduction
9.35am Why This Matters - Dominic Campbell, Managing Director of FutureGov
9.50am Making Sense of the Noise - Paul Taylor, 6 Consulting
10.20am Case Study of Greater Manchester Police - Paul Taylor, 6 Consulting
10.35am Practical workshop exploring listening and the tools available
11.05am Break
11.15am The Obama Campaign - gauging local opinion and the impact of social media - Merici Vinton, North Carolina Director of New Media, Obama for America
11.35am A New Kind of Customer Relationship? - Carrie Bishop, FutureGov and VRM Hub
11.50am Questions, Conclusions and Next Steps
12.00pm Lunch
1.00pm Close
FutureGov Consultancy brings together experts with complementary skills from across government, research, IT and business sectors. The collaborative approach of FutureGov enables it to be agile and adaptable, able to work across a wide range of disciplines within local and central government.
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